Empowering SMEs to Thrive in Global E-Commerce
Since 2020, we’ve partnered with trade institutions and development agencies to help small businesses in emerging markets succeed in cross-border e-commerce. Across three continents, we’ve trained over 800 small businesses and helped more than 250 companies export.
Your Formula
Training & Capacity Building
Equipping international organizations & their beneficiaries with the knowledge to navigate international e-commerce.
Go-To-Market Support
Supporting businesses individually in setting up their online presence, including competitive analysis, pricing, store design & listing optimization.
Cross-Border E-Commerce
Helping SMEs achieve international sales and scale using our proven e-commerce exports playbook focusing on international payments & logistics.
Looking for real and tangible e-commerce impact?
How We Support You and Your Beneficiaries
Foundational E-Commerce Training
Equipping large cohorts with essential digital selling skills through webinars and assignments.
Intensive In-Person Workshops
Hands-on, local training tailored to SME needs — covering e-commerce platforms, logistics, and payments.
Global Marketplace Bootcamps
End-to-end onboarding for eBay, Etsy & Shopify — from setup to first international sale.
Specialized E-Commerce Modules
Deep dives into logistics, payments, marketplace SEO, B2B tools, and cross-border topics.
One-on-One Coaching
Individualized support to convert training into real international sales and business growth.
Cross-Border Logistics & Payments
Helping SMEs set up reliable shipping, 3PL integration, and receive global payments.
Product & Pricing Optimization
Crafting listings that convert and setting competitive prices for international markets.
Marketplace Setup & Issue Resolution
Leveraging senior contacts at eBay, Payoneer, PayPal & DHL to fast-track setup and resolve account issues like suspensions or verifications.
Program Design for Donors & Partners
Co-developing impactful SME e-commerce programs with international organizations and BSOs.
Case Studies
Ebay Discoveries Hub Central Asia
Through this program, we have trained over 500 small businesses across the region. As a result, 83 entrepreneurs launched online stores on eBay US, and 53 have successfully exported their products to buyers in 35 countries—generating over $140,000 in international sales.
Hemdem Rugs: Selling to the World from Turkmenistan
In 2024, e-traid gmbh facilitated a B2B e-commerce accelerator program on behalf of Nextrade Group, funded by USAID. One of the 20 participating businesses was Hemdem Rugs, based in Turkmenistan—a country with limited access to global markets.
Fabian has dedicated his career to developing e-commerce in emerging countries. He was the driving force behind the strategic partnership linking eBay and the International Trade Centre - a joint UN and WTO agency. Following 8 years at eBay's European and emerging markets team Fabian founded e-traid, a company that focuses on providing small businesses in emerging markets with access to global e-commerce. He led e-commerce projects across Africa, Latin America, and Central Asia, running trainings for over 800 SMEs and helping over 250 - many of them women led - make their first international sales.
Fabian is a seasoned presenter and facilitator with a strong track record of delivering engaging webinars and training sessions. He has hands-on experience across global ecommerce marketplaces (eBay, Amazon, Etsy), online store platforms (Shopify, WooCommerce, Wix, Squarespace), and service marketplaces (Upwork, Fiverr). Fabian holds an M.A. in International Relations from the Graduate Institute (University of Geneva) and is fluent in German, English and French.
helped over 250 SMEs access global e-commerce.
Thank you very much for the support and training! Wishing you a fruitful and successful year!
Thank you for the opportunity to participate. Big thanks to Fabian for constantly supporting our entrepreneurs. We hope to join new projects. Thank you.
Thank you to everyone involved in the training. The knowledge is priceless. The financial support is invaluable. Everything was thought out in detail. Huge gratitude!
Thank you to the program for supporting our store, providing useful information, and for the guidance of the mentors.
We really enjoyed working through this program and hope to continue. Fabian is an ideal mentor, always helped, and organized everything well, including communication.
First, huge thanks to the organizers for excellent organization. The project helped hundreds of entrepreneurs enter the international market and opened new business opportunities.
A very good initiative and support from the program. Especially the training and one-on-one support. Also useful were lessons on promotion through eBay and beyond marketplaces.
Hello, I’m very grateful for the training. I see growth potential for our company through this platform. Our next step is to hire someone to work on eBay to scale up. Thanks to Fabian and the entire team.