Defining how SMEs do business online
Established in 2020, we have partner with trade institutions and development agencies to help small businesses in emerging markets succeed in cross-border e-commerce. Across 3 continents we have delivered training to over 800 small businesses and helped over 250 export.
About Us
Founded in 2020, e-traid gmbh specializes in empowering small and medium-sized enterprises (SMEs) to expand globally through e-commerce. With a strong track record of impact, we have trained over 800 small businesses and successfully launched an online presence for 250 sellers.
Operating across 15 countries on 3 continents, we have worked on projects funded by leading donors including the EU, World Bank, USAID, and UKAID.
Partnership
Fabian Stächelin, e-traid owner initiates partnership between then-employer eBay and International Trade Centre (U.N.) to help SMEs in emerging markets access global e-commerce
Partnership
Fabian Stächelin, e-traid owner initiates partnership between then-employer eBay and International Trade Centre (U.N.) to help SMEs in emerging markets access global e-commerce
🇰🇪 Kenya
Discoveries
Workshops for 100+ Women Entrepreneurs Launched eBay Africa Hub
🇰🇪 Kenya
Discoveries
Workshops for 100+ Women Entrepreneurs Launched eBay Africa Hub
🇦🇷 Central America
Discoveries
Individual Go-To-Market Support for 65 SMEs Launched eBay Central America Hub
🇦🇷 Central America
Discoveries
Individual Go-To-Market Support for 65 SMEs Launched eBay Central America Hub
🇧🇷 Brazil
Discoveries
Webinars for 50 SMEs Individual Go-To-Market Support for Over 30 SMEs
🇧🇷 Brazil
Discoveries
Webinars for 50 SMEs Individual Go-To-Market Support for Over 30 SMEs
🇦🇷 Central Asia
Discoveries
Webinars for 230 SMEs Go-To-Market Support for 65 SMEs Launched eBay Central Asia Hub
👤 5 local trainers
🇦🇷 Central Asia
Discoveries
Webinars for 230 SMEs Go-To-Market Support for 65 SMEs Launched eBay Central Asia Hub
👤 5 local trainers
🇪🇬 Egypt
Co-led Webinars for 80 SMEs E-Commerce Marketplaces Coaching for over 30 SMEs
👤 1 local trainer
🇪🇬 Egypt
Co-led Webinars for 80 SMEs E-Commerce Marketplaces Coaching for over 30 SMEs
👤 1 local trainer
🇭🇹 Caribbean
Go-To-Market Support for over 20 SMEs Launched / Optimized 20 E-Commerce Stores, mainly on Shopify
👤 1 local trainer
🇭🇹 Caribbean
Go-To-Market Support for over 20 SMEs Launched / Optimized 20 E-Commerce Stores, mainly on Shopify
👤 1 local trainer
🇰🇿 Central Asia
Go-To-Market Support for over 20 SMEs Launched 20 E-Commerce Stores, mainly on Shopify
👤 3 local trainers
🇰🇿 Central Asia
Go-To-Market Support for over 20 SMEs Launched 20 E-Commerce Stores, mainly on Shopify
👤 3 local trainers
About the Founder
Fabian has dedicated his career to developing e-commerce in emerging countries. He was the driving force behind the strategic partnership linking eBay and the International Trade Centre - a joint UN and WTO agency. Following 8 years at eBay's European and emerging markets team Fabian founded e-traid, a company that focuses on providing small businesses in emerging markets with access to global e-commerce. He led e-commerce projects across Africa, Latin America, and Central Asia, running trainings for over 800 SMEs and helping over 250 - many of them women led - make their first international sales.
Fabian is a seasoned presenter and facilitator with a strong track record of delivering engaging webinars and training sessions. He has hands-on experience across global ecommerce marketplaces (eBay, Amazon, Etsy), online store platforms (Shopify, WooCommerce, Wix, Squarespace), and service marketplaces (Upwork, Fiverr). Fabian holds an M.A. in International Relations from the Graduate Institute (University of Geneva) and is fluent in German, English and French.
How We Support You and Your Beneficiaries
Foundational E-Commerce Training
Equipping large cohorts with essential digital selling skills through webinars and assignments.
Intensive In-Person Workshops
Hands-on, local training tailored to SME needs — covering e-commerce platforms, logistics, and payments.
Global Marketplace Bootcamps
End-to-end onboarding for eBay, Etsy & Shopify — from setup to first international sale.
Specialized E-Commerce Modules
Deep dives into logistics, payments, marketplace SEO, B2B tools, and cross-border topics.
One-on-One Coaching
Individualized support to convert training into real international sales and business growth.
Cross-Border Logistics & Payments
Helping SMEs set up reliable shipping, 3PL integration, and receive global payments.
Product & Pricing Optimization
Crafting listings that convert and setting competitive prices for international markets.
Marketplace Setup & Issue Resolution
Leveraging senior contacts at eBay, Payoneer, PayPal & DHL to fast-track setup and resolve account issues like suspensions or verifications.
Program Design for Donors & Partners
Co-developing impactful SME e-commerce programs with international organizations and BSOs.
Looking for real and tangible e-commerce impact?
helped over 250 SMEs access global e-commerce.
Thank you very much for the support and training! Wishing you a fruitful and successful year!
Thank you for the opportunity to participate. Big thanks to Fabian for constantly supporting our entrepreneurs. We hope to join new projects. Thank you.
Thank you to everyone involved in the training. The knowledge is priceless. The financial support is invaluable. Everything was thought out in detail. Huge gratitude!
Thank you to the program for supporting our store, providing useful information, and for the guidance of the mentors.
We really enjoyed working through this program and hope to continue. Fabian is an ideal mentor, always helped, and organized everything well, including communication.
First, huge thanks to the organizers for excellent organization. The project helped hundreds of entrepreneurs enter the international market and opened new business opportunities.
A very good initiative and support from the program. Especially the training and one-on-one support. Also useful were lessons on promotion through eBay and beyond marketplaces.
Hello, I’m very grateful for the training. I see growth potential for our company through this platform. Our next step is to hire someone to work on eBay to scale up. Thanks to Fabian and the entire team.