Our Services
We empower small businesses in emerging markets to thrive in global e-commerce. Through structured training, hands-on bootcamps, and personalized coaching, we equip entrepreneurs with the tools and knowledge to succeed on platforms like eBay, Etsy, and Shopify. All our services are grounded in real-world experience and a deep commitment to SME success.
The services we provide
How we support SMEs step-by-step on their journey to launch into global e-commerce
Training & Capacity Building
Equipping international organizations & their beneficiaries with the knowledge to navigate international e-commerce.
Go-To-Market Support
Supporting businesses individually in setting up their online presence, including competitive analysis, pricing, store design & listing optimization.
Cross-Border E-Commerce
Helping SMEs achieve international sales and scale using our proven e-commerce exports playbook focusing on international payments & logistics.
A flagship initiative of e-traid gmbh is the eBay Discoveries Hub, which we have the privilege of managing on behalf of the International Trade Centre (ITC) as part of the long-standing eBay–ITC partnership. Through this program, we have facilitated the digital transformation of 210 SMEs, connecting them to international buyers and new growth opportunities.
By bridging the gap between SMEs and the global marketplace, we drive long-term economic impact and sustainable business growth.
How We Support You and Your Beneficiaries
Ideal for large cohorts (up to 200 participants), this 6x90min program covers the essentials of digital selling. It includes live sessions, practical assignments, and real-life case studies to help SMEs build a solid e-commerce foundation. Typically delivered over a 2 months period.
Typically delivered over a 2 months period.A hands-on 2-day workshop designed for up to 50 participants, covering the fundamentals of online selling, platform selection, digital marketing, logistics, and payment solutions—tailored to the local context.
Typically delivered consecutively over 2 days, with possibility to add further days for individual coaching.16 weeks onboarding program for cohorts of up to 50 participants, taking sellers from account setup to their first international sale. Includes product listing optimization, customer service strategies, logistics planning, and weekly assignments.
Typically delivered Online over 16 weeks in weekly 90min sessions.Cross-Border Trade Essentials: Import rules & VAT, International courier & postal shipping, shipping promises & international returns, accepting international payments
Advanced Cross Border Logistics: Consolidated shipping, Integrating 3PL warehousing in your target market, registering a U.S. business entity
Marketplace Excellence: Marketplace SEO, product listing best practices, customer service policies, handling disputes and returns.
Shopify for B2B Selling: Building B2B landing pages and B2B leads generation.
Typically delivered in several 90min sessions and can be added on trainings & bootcamps.Personalized coaching is focused on realizing the first international sale and scaling thereafter. Emphasis is on tweaking pricing, product presentation & logistics set up and ensuring top notch customer service, Our coaching is results-driven and fully tailored to individual needs.
Typically delivered online over the course of 4-6 months.Why Work With Us?
Proven Impact
Over 800 SMEs trained and 250+ successfully onboarded to global platforms.
Global E-Commerce Expertise
Led by a former eBay manager with deep platform insights and global reach.
Engaging Delivery
Experienced trainer and facilitator with a track record of delivering high-impact sessions to groups of up to 150 participants.
SME-Centered Approach
Deep commitment to inclusivity, gender equity, and real outcomes for small businesses.
Looking for real and tangible e-commerce impact?
Our E-Commerce Go-To-Market Approach for Small Businesses in Emerging Markets
Strategy & Export Readiness
We assess each SME’s capacity, digital maturity, and product potential to design a realistic entry point into global e-commerce.
Market Research & Product Selection
Sellers define which products to take global by analyzing buyer demand, competitor activity, and pricing benchmarks.
Pricing & Promotions
We help SMEs set competitive export prices and build promotion strategies like shipping-included offers and time-limited discounts.
Logistics & Shipping Setup
We guide sellers in setting up reliable, cost-effective international shipping using postal or courier solutions and returns workflows.
Marketplace Onboarding & Escalation Support
We support eBay/Etsy registration and listings, resolving account issues through our senior contacts at PayPal, eBay, DHL, and Payoneer.
Storefront & Listing Optimization
Sellers create professional storefronts with strong visuals, SEO-rich descriptions, and marketplace-compliant product details.
Hands-On Training & Coaching
Our live sessions, practical assignments, and one-on-one coaching ensure sellers overcome real-world barriers to first sales.
Performance Monitoring & Optimization
We track store performance, pricing, and customer feedback — helping sellers refine their approach to improve conversion and scale.
Advanced Fulfillment & U.S. Market Access
For high-potential SMEs, we enable U.S. business registration and support 3PL integration (e.g. Shopify/eBay label setup, import & product prep).
Shopify B2B Landing Pages
We help advanced sellers build dedicated Shopify landing pages tailored to wholesale buyers, featuring lead capture and quote requests.
About the Founder
Fabian has dedicated his career to developing e-commerce in emerging countries. He was the driving force behind the strategic partnership linking eBay and the International Trade Centre - a joint UN and WTO agency. Following 8 years at eBay's European and emerging markets team Fabian founded e-traid, a company that focuses on providing small businesses in emerging markets with access to global e-commerce. He led e-commerce projects across Africa, Latin America, and Central Asia, running trainings for over 800 SMEs and helping over 250 - many of them women led - make their first international sales.
Fabian is a seasoned presenter and facilitator with a strong track record of delivering engaging webinars and training sessions. He has hands-on experience across global ecommerce marketplaces (eBay, Amazon, Etsy), online store platforms (Shopify, WooCommerce, Wix, Squarespace), and service marketplaces (Upwork, Fiverr). Fabian holds an M.A. in International Relations from the Graduate Institute (University of Geneva) and is fluent in German, English and French.
Public Speaking on Cross-Border E-Commerce
Fabian is an experienced public speaker on cross-border e-commerce, regularly invited to share his expertise at leading international conferences and forums. He has presented at the African Digital Summit (Morocco), Retail Without Borders (London), and World Innovation Economics (Davos), as well as on panels organized by the International Trade Centre (ITC), the World Bank, and the U.S. State Department.
His presentations draw on more than a decade of experience in global e-commerce, blending insights from his time at eBay International HQ with his work at e-traid supporting SMEs worldwide. Audiences value his ability to combine strategic vision, practical case studies, and inspiring success stories, making his talks relevant to policymakers, trade promotion agencies, and SME leaders alike.
helped over 250 SMEs access global e-commerce.
Thank you very much for the support and training! Wishing you a fruitful and successful year!
Thank you for the opportunity to participate. Big thanks to Fabian for constantly supporting our entrepreneurs. We hope to join new projects. Thank you.
Thank you to everyone involved in the training. The knowledge is priceless. The financial support is invaluable. Everything was thought out in detail. Huge gratitude!
Thank you to the program for supporting our store, providing useful information, and for the guidance of the mentors.
We really enjoyed working through this program and hope to continue. Fabian is an ideal mentor, always helped, and organized everything well, including communication.
First, huge thanks to the organizers for excellent organization. The project helped hundreds of entrepreneurs enter the international market and opened new business opportunities.
A very good initiative and support from the program. Especially the training and one-on-one support. Also useful were lessons on promotion through eBay and beyond marketplaces.
Hello, I’m very grateful for the training. I see growth potential for our company through this platform. Our next step is to hire someone to work on eBay to scale up. Thanks to Fabian and the entire team.