Our Services
We empower small businesses in emerging markets to thrive in global e-commerce. Through structured training, hands-on bootcamps, and personalized coaching, we equip entrepreneurs with the tools and knowledge to succeed on platforms like eBay, Etsy, and Shopify. All our services are grounded in real-world experience and a deep commitment to SME success.
The services we provide
How we support SMEs step-by-step on their journey to launch into global e-commerce
Training & Capacity Building
Equipping international organizations & their beneficiaries with the knowledge to navigate international e-commerce.
Go-To-Market Support
Supporting businesses individually in setting up their online presence, including competitive analysis, pricing, store design & listing optimization.
Cross-Border E-Commerce
Helping SMEs achieve international sales and scale using our proven e-commerce exports playbook focusing on international payments & logistics.
Ebay Discoveries
A flagship initiative of e-traid gmbh is the eBay Discoveries Hub, which we have the privilege of managing on behalf of the International Trade Centre (ITC) as part of the long-standing eBay–ITC partnership. Through this program, we have facilitated the digital transformation of 210 SMEs, connecting them to international buyers and new growth opportunities.
By bridging the gap between SMEs and the global marketplace, we drive long-term economic impact and sustainable business growth.
How We Support You and Your Beneficiaries
Foundational E-Commerce Training
Equipping large cohorts with essential digital selling skills through webinars and assignments.
Intensive In-Person Workshops
Hands-on, local training tailored to SME needs — covering e-commerce platforms, logistics, and payments.
Global Marketplace Bootcamps
End-to-end onboarding for eBay, Etsy & Shopify — from setup to first international sale.
Specialized E-Commerce Modules
Deep dives into logistics, payments, marketplace SEO, B2B tools, and cross-border topics.
One-on-One Coaching
Individualized support to convert training into real international sales and business growth.
Cross-Border Logistics & Payments
Helping SMEs set up reliable shipping, 3PL integration, and receive global payments.
Product & Pricing Optimization
Crafting listings that convert and setting competitive prices for international markets.
Marketplace Setup & Issue Resolution
Leveraging senior contacts at eBay, Payoneer, PayPal & DHL to fast-track setup and resolve account issues like suspensions or verifications.
Program Design for Donors & Partners
Co-developing impactful SME e-commerce programs with international organizations and BSOs.
Looking for real and tangible e-commerce impact?
Our E-Commerce Go-To-Market Approach for Small Businesses in Emerging Markets
Strategy & Export Readiness
We assess each SME’s capacity, digital maturity, and product potential to design a realistic entry point into global e-commerce.
Market Research & Product Selection
Sellers define which products to take global by analyzing buyer demand, competitor activity, and pricing benchmarks.
Pricing & Promotions
We help SMEs set competitive export prices and build promotion strategies like shipping-included offers and time-limited discounts.
Logistics & Shipping Setup
We guide sellers in setting up reliable, cost-effective international shipping using postal or courier solutions and returns workflows.
Marketplace Onboarding & Escalation Support
We support eBay/Etsy registration and listings, resolving account issues through our senior contacts at PayPal, eBay, DHL, and Payoneer.
Storefront & Listing Optimization
Sellers create professional storefronts with strong visuals, SEO-rich descriptions, and marketplace-compliant product details.
Hands-On Training & Coaching
Our live sessions, practical assignments, and one-on-one coaching ensure sellers overcome real-world barriers to first sales.
Performance Monitoring & Optimization
We track store performance, pricing, and customer feedback — helping sellers refine their approach to improve conversion and scale.
Advanced Fulfillment & U.S. Market Access
For high-potential SMEs, we enable U.S. business registration and support 3PL integration (e.g. Shopify/eBay label setup, import & product prep).
Shopify B2B Landing Pages
We help advanced sellers build dedicated Shopify landing pages tailored to wholesale buyers, featuring lead capture and quote requests.
helped over 250 SMEs access global e-commerce.
Thank you very much for the support and training! Wishing you a fruitful and successful year!
Thank you for the opportunity to participate. Big thanks to Fabian for constantly supporting our entrepreneurs. We hope to join new projects. Thank you.
Thank you to everyone involved in the training. The knowledge is priceless. The financial support is invaluable. Everything was thought out in detail. Huge gratitude!
Thank you to the program for supporting our store, providing useful information, and for the guidance of the mentors.
We really enjoyed working through this program and hope to continue. Fabian is an ideal mentor, always helped, and organized everything well, including communication.
First, huge thanks to the organizers for excellent organization. The project helped hundreds of entrepreneurs enter the international market and opened new business opportunities.
A very good initiative and support from the program. Especially the training and one-on-one support. Also useful were lessons on promotion through eBay and beyond marketplaces.
Hello, I’m very grateful for the training. I see growth potential for our company through this platform. Our next step is to hire someone to work on eBay to scale up. Thanks to Fabian and the entire team.